A well-composed short description is the highlight of all the best things about your app or game, and the best use that a developer can give to this field is to include the core keywords and the main purpose of your app. App Store Optimization has become the new standard for mobile app marketing. Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata. Google allows developers to include up to 80 characters for the short description, and if the users are interested to know more, they can expand the short description to view the full description of your mobile app or game. App Store Optimization. How to Optimize Your Google Play Store Listing for ASO.

Can you give ideas for optimizing a real estate app? The function would depend on what and who the app is for. Again the keyword for the app can be selected based on the traffic volume and difficulty of the keyword. Google Play Store optimization. The Essential App Store Resources List – Apple App Store and Google Play Store. But here is one thing – before people use apps for diverse purposes, they tend to search for these. Google Play Store algorithm seems to be more complicated when comparing to Apple App Store.